The Long Tail Theory

An example of 'the long tail theory' would be when I wanted to buy an old TV series from my youth called Eerie Indiana, I was unable to find the 90's TV show but found it on Play.com for a very reasonable price. This is a perfect example of the long tail effect helping a niche product survive through it availability on the internet.

Brief History of the Internet

1981 – Microsoft developed Disk Operating System (DOS).

1982 – The term “Internet” was introduced.

1989 – The World (world.std.com) became the first dial-up Internet access provider. Tim Berners-Lee developed the World Wide Web to enable users to use hyperlinks to connect to documents in websites.

1995 - eBay is launched to enable internet users to trade with each other.

1998 – The first office of search engine giant Google was set up in California.

1999 - Shawn Fanning launches Napster. The peer-to-peer software enables internet users to swap MP3 music files stored on their computers and to find each other through a central directory. Record labels are furious. By July 2001, they had effectively stopped Napster operating.

2001 – The number of email messages sent daily had increased to 9.8 billion. Wikipedia was launched.

2002 – About 544.2 million people around the world were using the Internet, with 164.14 million in the US alone.

2003 – The Apple iTunes Music Store was launched and it offered downloads of songs at the price of 99 cents each. 50% of all emails sent were unsolicited emails, and President Bush signed the CAN-SPAM Act of 2003 to reduce the number of unsolicited emails received by Internet users.

2004 – The amount of money spent online had reached $117 billion, which was a 23% increase from the previous year.

2005 – YouTube was launched.

2006 – The number of websites on the Internet had risen to 92 million.

2008 – In a bid to compete with Google, Microsoft made an offer to buy Yahoo! for a price of $44.6 billions to trade with each other.

Did You Know 4.0

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